Zanda Brivule

CEO, Worldline Baltics

Zanda Brivule-Jansone has devoted her entire 20-year professional career to the payment cards industry, with the last 10 years at the helm of First Data Baltics, now known as Worldline Baltics. In this role, she developed partnerships and nearshoring opportunities in the Nordics. Under Zanda’s leadership, Worldline Baltics has become the most professional and reliable payment card services provider in the Baltic countries, covering the whole card payments value chain.

Zanda, who holds an MBA from the University of Latvia in international economics, says payments are her personal mission, passion, lifestyle and hobby — the same way it is for Worldline, the company she works for. She is looking forward to many exciting years in the payments industry, making purchases easier and safer.

Developing a merchant wallet for the IoT

Retail organisations are intensively impacted by the innovations within the payments industry. With the development of e-wallets and other technologies affecting the customer experience, it is key for merchants to know more about the new ways of paying, completely transparently included in the customer journey.

Technology improvements are enriching mobility services which in turn are boosting consumer expectations. One of the best examples is in the car market with the shift in user behaviour from car ownership to car usership. Cars are becoming more and more connected. The market stakeholders are thus offering new innovative services based on new business models and data monetisation. But this mobility as a service creates challenges. The services have to be completely integrated in the current user experience, while maintaining a high level of trust both for the customer and for the merchant. TOTAL eWallet perfectly illustrates this in-vehicle payment revolution – join us for in-depth insight as to the state of play in the market, and future models of connected commerce.